These are websites where I directed the navigation and wrote and managed content.
Sunday, February 14, 2010
Saturday, February 13, 2010
Portfolio Samples - Strategy Documents
Provided strategic and marketing input for DataX Strategic Plan 2008
Friday, February 12, 2010
Portfolio Samples - Brochures
Brochures where Molly Walpola was responsible for creative concept and content
Genworth - Private Asset Management corporate brochure
Genworth - Private Asset Management corporate brochure
Portfolio Samples - Ads
Ads at Genworth Financial - concept and content by Molly
First print ad campaign
First print ad campaign Tuesday, February 2, 2010
Senior Marketing Professional Work Experience
Adaptable marketer looking for a position of accountability to add immediate value to a company’s integrated marketing
PureOFlow, Rackwise ("green" technology start-ups)
VP of Marketing and Director of Marketing respectively. Recruited as change agent to lead strategic marketing and elevate start-up company’s online profile as top tier solution provider and positively impact revenue generation. Directed marketing strategy, branding/positioning, lead generation, ROI measurement and sales pipeline management in SalesForce.com CRM
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. "
CAREER OVERVIEW
PureOFlow, Rackwise ("green" technology start-ups)
VP of Marketing and Director of Marketing respectively. Recruited as change agent to lead strategic marketing and elevate start-up company’s online profile as top tier solution provider and positively impact revenue generation. Directed marketing strategy, branding/positioning, lead generation, ROI measurement and sales pipeline management in SalesForce.com CRM
• Overhauled www.rackwise.com as an educational resource and amped up online marketing efforts resulting in higher volume of quality web leads – helping to consistently surpass revenue goals
• Established Rackwise brand value proposition as “needs pyramid” and launched comprehensive channel partner portal with turnkey co-branding for improved new partner on-boarding and training; installed metrics on usage
Selling Source, LLC (Full spectrum Marketing Technology, Enterprise Software for Financial Services) Senior Marketing Manager for Inc 500 corporate and subsidiary companies for affiliate marketing, mobile marketing, data verification, email marketing, loan management software, full service studio, data center
• Influenced change in business management by introducing strategic planning documents and consolidating marketing and creative staff into agency concept for higher impact branding and messaging
• Conceptualized and wrote copy for company’s most impactful “Navigate to Success” theme for 2007 which exceeded new business revenue projections for Q1 tradeshows in less than 1 month
• Created design briefs and wrote content for websites, marketing materials, videos for high profile presentations, corporate videos, white papers, corporate presentations, sales training, speaker pitches
• Led corporate rebranding project to unify subsidiary services under consumer loan lifecycle, identifying each service’s value proposition and brand pillars (see www.sellingsource.com)
10 years in progressive positions in financial services from institutional banking services to investment advisory services to mutual fund administration; starting out as Marketing Coordinator and ending as VP/Marketing Leader in the following institutions:
• Conceptualized and wrote copy for company’s most impactful “Navigate to Success” theme for 2007 which exceeded new business revenue projections for Q1 tradeshows in less than 1 month
• Created design briefs and wrote content for websites, marketing materials, videos for high profile presentations, corporate videos, white papers, corporate presentations, sales training, speaker pitches
• Led corporate rebranding project to unify subsidiary services under consumer loan lifecycle, identifying each service’s value proposition and brand pillars (see www.sellingsource.com)
10 years in progressive positions in financial services from institutional banking services to investment advisory services to mutual fund administration; starting out as Marketing Coordinator and ending as VP/Marketing Leader in the following institutions:
Genworth Financial Asset Management (spun off from GE)
WesCorp FCU – largest corporate federal credit union (non-profit)
The Wadsworth Group acquired by US Bancorp Mutual Fund Services
Bank of America, First Interstate Bank (institutional banking)
WesCorp FCU – largest corporate federal credit union (non-profit)
The Wadsworth Group acquired by US Bancorp Mutual Fund Services
Bank of America, First Interstate Bank (institutional banking)
If you're in a bad situation, don't worry it'll change. If you're in a good situation, don't worry it'll change. ~John A. Simone, Sr.
Universal Resume - Director of Marketing
High Impact Senior Marketing and Communications Professional/
Social Media Evangelist
Social Media Evangelist
Marketing Strategic Planning/Budget, Resource and Project Management/
Branding, Messaging, Positioning and PR/Customer Acquisition and Retention/
Product Lifecycle Management/
Social Media and Website Management with Analytics/
Branding, Messaging, Positioning and PR/Customer Acquisition and Retention/
Product Lifecycle Management/
Social Media and Website Management with Analytics/
Multi-channel Distribution/ROI Analysis by Channel
Highly skilled innovator with entrepreneurial and team spirit focused on results. Credited with elevating corporate image through effective marketing strategies, positioning and impactful promotional messaging through integrated marketing channels. Acknowledged and promoted for outstanding ability to define and motivate target audiences, deliver consistent brand messaging and set and measure key performance indicators to improve results.
Exceptional communication skills and expertise in the following:
- Corporate Branding, Competitive Positioning and Messaging
- PR and Social Media Marketing
- Website Management and Analytics
- Event Planning and Execution
- Creative Direction - print and digital
- Vendor Negotiation and Management
- Business Development, Tracking and Nurturing through SalesForce.com
- Marketing Analysis and Management Reporting by Channel/Segment
- Project, Resource and Budget Management
- Competitive Analysis
- Process Improvement
- Regulatory Compliance
Effective communicator whether in a group or one-on-one. Ability to manage team members across functions and education levels. Public speaking experience includes stints as a radio DJ, TV anchor, event host and ToastMasters.
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