Universal Resume - Director of Marketing

High Impact Senior Marketing and Communications Professional/
Social Media Evangelist

Marketing Strategic Planning/Budget, Resource and Project Management/ 
Branding, Messaging, Positioning and PR/Customer Acquisition and Retention/
Product Lifecycle Management/
Social Media and Website Management with Analytics/

Multi-channel Distribution/ROI Analysis by Channel

Highly skilled innovator with entrepreneurial and team spirit focused on results. Credited with elevating corporate image through effective marketing strategies, positioning and impactful promotional messaging through integrated marketing channels. Acknowledged and promoted for outstanding ability to define and motivate target audiences, deliver consistent brand messaging and set and measure key performance indicators to improve results.

Exceptional communication skills and expertise in the following:

• Corporate Branding, Competitive Positioning and Messaging
• PR and Social Media Marketing
• Website Management and Analytics
• Event Planning and Execution
• Creative Direction - print and digital
• Vendor Negotiation and Management
• Business Development, Tracking and Nurturing through SalesForce.com
• Marketing Analysis and Management Reporting by Channel/Segment
• Project, Resource and Budget Management
• Competitive Analysis
• Process Improvement
• Regulatory Compliance

Effective communicator whether in a group or one-on-one. Ability to manage team members across functions and education levels. Public speaking experience includes stints as a radio DJ, TV anchor, event host and ToastMasters. 

Contact via: mollywalpola(at)gmail.com