Professional Accomplishments

BUSINESS DEVELOPMENT:
Championed strategic initiatives to refocus efforts on profitable segments; redesigned sales tracking processes and executive dashboards on SalesForce.com. Reduced sales operational costs by 50%, shortened sales cycle and improved profitability at PureOFlow. Defined the sales process and created executive dashboards to improve analysis of marketing ROI and sales pipeline management at Selling Source and PureOFlow.

BRAND ENHANCEMENT:
Spearheaded branding, positioning & communications to enhance awareness, increase sales, improve retention and increase leverage. At The Wadsworth Group, elevated the RFP process which positioned company as “Best in Class” and increased firm’s success ratio in very competitive situations against larger companies like US Bancorp; company was acquired by US Bancorp at a premium. At Genworth Financial Asset Management (GFAM), created all content to expand firm’s exposure in key industry media and established firm as industry experts—enhanced confidence helped increase new business acquisition by 50% and reduced client attrition by 40% during IPO and new product launch. GFAM’s positive reputation and growth enabled acquisition of larger competitor, AssetMark.

INNOVATION:
Parlayed innovative techniques to enhance customers’ brand experience & improve sales through memorability.  Leveraged social media and SEO-friendly press releases and blogs; started grass-roots marketing campaign –elevated profile of “green” start-up, resulting in recruiting high profile distributors and advanced discussions with key strategic partners.  Introduced state-of-the-art “advergaming” concept to promote WesCorp’s new ACH product and exceeded Go-To-Market expectations within three months of product launch. Conceptualized and developed Selling Source’s “Navigate to Success” theme for 2007 with passport mailer and 3D Journey through wonders of the world as in-booth promotion at ad:tech-substantially increased traffic engagement resulting in exceeding tradeshow annual revenue projections in less than 4 weeks.

LEADERSHIP:
Introduced Agency concept and directed website launches which significantly improved web lead acquisition to shorten sales cycle. Advocated efforts to create Marketing Agency and introduced design briefs to revamp four Selling Source subsidiary websites, added analytics and incorporated SalesForce.com tracking into web lead form resulting in higher quality web leads and better sales effectiveness. At start-up “green” data center management software company, revamped www.rackwise.com  incorporating SEO-friendly techniques, WordPress and Google Analytics. After launch, higher quality web leads increased by 50%,  with more conversions, reducing PPC ad spend due to improved organic searches; reduced bounce rate and increased average visit time on site.